Blog
We like to stay up to date with emerging technologies, industry best practices and all things digital. We write about about industry relevant topics – things we’ve done well, some not so well – and everything we’ve learnt on the way.
7 Things You Must Consider Before Redesigning Your Website
Currently there are over 14.7 million internet users in Australia—that’s an increase of 3.6% over the last year. To stand out from your competitors and get your share of this growing market, you’re going to need a site with modern, effective design. So how do you...
The Key Benefits of Social Media Marketing for Small Businesses
Keyword(s): benefits of social media marketing If you're a small business looking to grow then social media is your friend. We look at some of the key benefits of social media marketing for a small business. Did you realize there are over 2.5 billion social media...
How To Ensure Your Website Design, Blogging, Social Media And Email Are Working Together
Your online content is like a series of roadmaps for audiences. You’re giving them directions and information to help them solve issues they face, step-by-step. Imagine however if your roadmaps aren’t consistent. Being inconsistent is going to restrict the success of...
The classic website building question. Should you focus more on aesthetics or function?
The time-old adage, older than the universe itself. Probably not, but still it begs the question “Which should I focus on more?” Aesthetics? Function? Aesthetics, a branch of philosophy dealing with beauty and art and its appreciation. The physical attractiveness of a...
The bane of every marketer’s existence – the writing of killer engaging headlines for blogs, ads and everything content related. Here’s our advice to write your own!
Have you ever had to come up with a headline for your blog post, a Facebook or Google ad - but end up getting frustrated as the blinking typing cursor stays stationary immediately after you’ve written some variation of ‘7 reasons why…’. I did some reading recently...
Content is king – still true? I would say no, and here’s why
We’ve all heard the phrase before, ‘content is king’ and how writing relevant, timely and unique content will do wonders for your digital marketing and your brand. I don’t deny content is a very valuable and powerful tool in your digital marketing arsenal - but...
How to test your website for mobile responsiveness with Safari
Mobile responsiveness, the phrase that’s become a service offering rather than what used to be techy industry jargon used by professionals. If you’re website isn’t optimised for mobiles, then you’re putting yourself at a serious disadvantage. Beside the point - as a...
How to rank higher on Google searches – optimise your website and existing content with an SEO audit
I won’t lie, a little bit of a taboo headline in the industry intended to generate a lot of traffic and discuss topics and ideas already well versed all over the Internet. But. That’s exactly why I chose it. We all know that fresh, relevant and well-written content...
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