Keyword(s): benefits of social media marketing
If you’re a small business looking to grow then social media is your friend. We look at some of the key benefits of social media marketing for a small business.
Did you realize there are over 2.5 billion social media users around the world? Tapping into a fraction of this audience can take your small business from startup to success story.
For most small business owners, using social media is mostly about leveling the playing field with larger competitors. A well-thought-out message from a small business can put them at the forefront of their industry.
The benefits of social media marketing are undeniable, which is why there are so many businesses using this platform. The main concern you should have as a small business owner is creating a unique niche to set yourself apart from the competition on social media.
Read below to find out why social media is important and what you can do to have success with this marketing method.
One of the Biggest Benefits of Social Media Marketing is Valuable Customer Insights
Some business owners think that social media can only be used to push their products and services. In reality, using this platform to gain insights from your audience can be beneficial.
Each day, there are over 4.5 billion likes on Facebook and 500 million tweets on Twitter. In short, this means there is a lot of user data you can use to perfect your social media marketing campaigns.
Paying attention to what your audience responds to can be extremely helpful. Taking this information and using it to alter the direction of your social media marketing campaign is essential.
Increasing the level of active engagement you have with consumers via social media can draw more attention to your company.
Targeted Ads Produce Results
Do you think you have an idea of who your audience is and what they are looking for? If so, you need to use this knowledge to run targeted ads on large social media sites like Facebook.
These ads are a cost-effective way to both distribute your content and promote your business at the same time. Facebook ads also allow you to take advantage of numerous targeting options. These options are designed to help you reach the right audience and further the reach your company has.
Targeted ads can also be used on social media forums like LinkedIn. If you are having trouble finding reliable and knowledgeable employees, LinkedIn targeted ads can help you solve this problem. LinkedIn allows you to target people based on things like location, connections, and interests.
Higher Converting Leads
The lifeblood of any small business is quality sales leads. All of the work you put into your online marketing campaigns is worth it if you are getting high converting sales leads.
Driving traffic from social media to your website is important. Using things like landing pages or blogs to generate attention on social media is a good idea.
Ideally, you want to provide your social media followers with informative posts. The last thing you want to do is appear to be offering spam-filled posts or posts that have an overtly salesy tone.
Tech-savvy consumers research companies before using them. This means they will look at things like how many followers you have on social media and the posts you have made previously.
By sticking to industry-specific topics on both your website and social media pages, you can wow potential customers. The more you focus on providing valuable content to your audience, the easier you will find it to generate the high converting sales leads you are after.
It’s All About Providing a Rich Customer Experience
Over 65 percent of consumers use social media to do things like conduct research on a company before using their products or services. Modern consumers expect the companies they use to have a presence on social media. If you don’t take developing a social media presence seriously, it will result in a lot of sales opportunities being missed.
Being active on social media also allows you to offer customer support. Many consumers use Facebook Messenger to connect with a company.
Utilizing the power of this instant messaging program allows you to provide consumers with quick and comprehensive support.
Take a Look at Your Competitor’s Social Media Strategy
If you are new to the world of social media marketing, you will have to work on developing a plan of attack to attract new customers. One of the best ways to find out how to structure your social media marketing campaign is by taking a look at what your competitors are doing.
Finding out what your competitor posts about on their social media pages and what promotions they run is essential. With this information, you can start to hone in on how to approach your own marketing campaign.
Offer Unique Deals for Social Media Followers
The followers of your social media pages want to feel like they are being rewarded for their loyalty. One of the best ways to offer this is by creating unique deals for your audience on social media.
Hosting giveaways on social media can help you gain more followers and maintain the interest of your existing audience. Asking people on social media to like and share your promotional posts can make them go viral.
Consumers love getting free stuff, which is why these social media giveaways are so effective. Properly promoting these online giveaways will allow you to have maximum impact with your message.
Let Professionals Offer You a Helping Hand
Now that you know the benefits of social media marketing, it is time to take action. Instead of trying to do this type of marketing on your own, you need to find professionals to help you out.
Are you having trouble maintaining your company’s social media pages? If so, contact us now to find out how we can assist you.