Search Engine Optimisation (SEO), an often talked about, but often misunderstood concept. Especially to those that have just built a brand new website and is wondering why in the hell their phones aren’t ringing already.
A quick Google search reveals they’re nowhere to be found on Google, and instead their competitor is sitting happy in the first spot – oh the horror!
Before we dive in any further – SEO isn’t a big red switch that you can flick on and suddenly have the all the eyes in the world switch their attention to you. It’s a methodical process that requires technical finesse, and ongoing fine-tuning to produce results.
Having said that – it isn’t exactly rocket science and there are some quick and easy steps you can take yourself to make sure that each and every one of your webpages are optimised so that Google’s creepy crawlies can index your site’s content for future Google searches.
Here are our top 5 SEO tips that you should definitely not overlook:
Page Titles should include at least one focus keyword
A good page title (meta title) is between 50-60 characters (before Google truncates it) and will contain at least your focus keyword, a possible secondary keyword as well as your brand name. You will want to keep in mind that you’re not only trying to rank on Google search pages, but also create an enticing page title to attract people to click on!
5 SEO Tips | DigitalHut
probably isn’t as enticing as:
Top 5 SEO Tips: Easy steps to rank on Google | DigitalHut
Need additional help writing a page title? Yoast has a great article on page titles and their importance: Crafting a good page title for SEO • Yoast guide to title tag SEO
Page Descriptions should also include your focus keyword
A good page description (meta description) will also include the same focus keyword in the page title as well as some additional relevant and informative information pertaining to the type of content on the page.
The aim of the page description isn’t so much as to tick a checkbox with Google as it is to entice visitors to click onto your site. Ultimately, if you’re receiving quality traffic through Google Search results, you’ll rank higher anyways.
Imagine front-page newspaper article snippets, the first paragraph is what will draw you into the story and refer you to the page with the full story. A page description has much the same purpose.
Yoast has a great write up on how to construct your page desciptions: How to create the right meta description • Yoast
Google Search Console is another great free tool offered by Google.
Chances are, if you’re serious about boosting your business with your website, then you’ll already have Google Analytics installed to track your visitor data.
However, Google also offers another tool called the Google Search Console which is absolutely fantastic if you’re serious about optimising your page titles and page descriptions for a higher click-through-ratio (CTR).
The Google Search Console offers Search Analytics which tells you what keywords people are using to find content from your site, and where your website ranks on the search results. Add this to the number of impressions, and clicks you’re left with a CTR. Change up your titles and descriptions to optimise your CTR for higher engagement and results.
Other features include crawl errors, and ability to submit a sitemap to get your site crawled more efficiently.
Google PageSpeed Tools will help highlight critical factors that may negatively impact your page speed, and therefore rank on Google.
How fast your page loads has been a factor that determines where your site ranks since April 2010 ( Official Google Webmaster Central Blog: Using site speed in web search ranking) which makes this tool so useful.
The tool is offered by Google, so you know exactly what Google looks for when it determines your page speed score, and then it gives you a list of items you should definitely fix, consider fixing, and then passed rules.
Generally a score of 85 and above is desirable, but who says you can’t go for the 100.
You may need to engage with your developer to get some of the items listed fixed.
Now I know this last one isn’t exactly a tip, but it deserves to be one in itself when you consider how powerful relevant, timely and relatable content can be – especially if leveraged properly.
- Content creates additional avenues for your visitors to find you – when you write unique content, you create new pages that can be indexed on Google and when searched for, will lead visitors to your website
- Content establishes your authority in the industry – when you create relevant content in the industry that you’re working in it helps establish a professional persona for yourself and the company
- An increase in traffic, and retention in visitors will lead to a greater user experience index which Google will reward you with by ranking you higher on searches as you establish greater authority
Google has a reputation to uphold, it prides itself in providing its search users the most relevant content to their search – and at the same time ensuring that the quality of the websites that it shows in its searches are reputable, load fast, and are easy to use. Thus all the factors listed above (and a hell of a lot more) will impact your search ranking results with Google.
If you have any questions about these SEO tips, or SEO in general, feel free to drop me a line on firstname.lastname@example.org, or reach out to us through our contact form.